Saramont & Co.

Five public signals to assess before you outreach.

By Thomas Fostier, Founder. Published 16 September 2026.

A practical framework for turning a broad category into a more defensible prospecting market without mistaking public information for proof of need.

Assess clear service-to-market fit, observable gaps, timely changes, a scope you can actually pursue, and reasons to exclude. Public signals are reasons to research, not proof that a business needs your service or will buy.